Davos 1907
Buy this print on Etsy →The clean chill of the high Alps seems to rise off this reproduction of Davos, a Swiss travel poster from 1907. Created to promote the celebrated mountain resort of Davos, it belongs to the early golden age of tourism advertising, when railways and hotels commissioned artists to turn the alpine winter into an irresistible invitation.
The poster is attributed to Walter Koch, a designer working in the tradition of turn-of-the-century Swiss travel art. His generation worked where Belle Epoque refinement met the fresh language of the modern destination poster, favoring luminous color, open space, and a strong sense of place that made a resort feel like a dream worth chasing. Davos was rising in this period as a fashionable center for mountain health and winter recreation, drawing an international set eager for clear air and snow-covered slopes. Famous for its high, sunlit valley and its sanatoriums, the town became synonymous with the restorative power of the Alps, and its growing reputation made it a natural subject for the travel posters that lined station walls and travel offices. Poster art of the moment aimed to capture that promise at a glance, blending careful draftsmanship with the persuasive purpose of advertising. Rather than a studio painting, a piece like this was built to spark a journey, and that mix of beauty and invitation is exactly what makes early alpine travel posters so collectible more than a century on, cherished for their craftsmanship and their sense of adventure.
Our reproduction is printed on museum-grade 189gsm archival matte paper with pigment inks, chosen to preserve subtle tones and crisp linework with lasting stability. The smooth matte surface resists glare and recalls the look of original lithographic stock, keeping the image clear and vivid from across a room. Each print is made to order in five sizes: 8x12, 12x18, 16x24, 20x30, and 24x36 inches, so you can scale it from a quiet accent to a commanding focal point. Prints ship rolled in protective packaging and arrive ready to frame however you choose. This is a fine-art reproduction, not an original antique.
The fresh, invigorating mood of this poster suits a chalet, cabin, entryway, ski lodge, or any room that could use a breath of mountain air. It anchors a gallery wall of vintage travel and alpine prints beautifully, and it works with both rustic timber interiors and sleek modern spaces. Because the theme speaks to skiers, hikers, alpine travelers, and lovers of Switzerland, it also makes a welcome gift for mountain enthusiasts and anyone who dreams of the peaks. Placed near a window, a stairwell, or a wall of framed memories, it lends any room a quiet sense of altitude and escape. Hang it beside other Belle Epoque and early travel reproductions to build a well-journeyed, collected look.
Bring the crisp spirit of a classic alpine winter into your home with a print that honors adventure, artistry, and the timeless pull of the mountains.
