Cachou Lajaunie 1920

Cachou Lajaunie, 1920 - a museum-quality fine-art reproduction of Leonetto Cappiello's celebrated poster for the famous French breath pastilles.

A red-haired beauty rises from a deep bottle-green ground in a spectacular gown of tumbling red, yellow and green petals. Eyes half closed in pleasure, she exhales a curl of green smoke while holding a cigarette in one hand and the small round yellow tin of Cachou Lajaunie in the other - a witty, elegant nod to the pastille's original purpose of sweetening the breath after tobacco. The petal dress dissolves into pure brushwork at its edges, a dazzling display of Cappiello's painterly bravura.

Cachou Lajaunie, created in Toulouse in 1880, remains one of France's best-loved liquorice pastilles, and Cappiello's image became inseparable from the brand. The dramatic contrast of vivid figure against dark background is the device he used again and again to make a poster leap from a crowded wall.

Leonetto Cappiello (1875-1942) is often called the father of modern advertising. Instead of simply picturing a product, he gave each brand a single unforgettable character - an approach that transformed commercial art and influenced graphic design throughout the twentieth century.

The poster belongs to the golden age of the Belle Epoque, when colour lithography allowed artists such as Cheret, Mucha and Cappiello to fill the boulevards of Paris with colour and turn advertising into collectable art.

Displayed at scale, this design is a showstopper. The jewel-like reds and greens glow against any wall and bring drama, wit and a sense of vintage glamour to a living room, dressing room, hallway, home bar or studio - equally at home anchoring a gallery wall of mixed prints or hung alone as a bold statement above a console or bar cart.

Printed to order on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks for rich, gallery-quality colour and crisp detail. Choose your size from the drop-down menu - 8x12, 12x18, 16x24, 20x30 or 24x36 inches. Carefully packaged and shipped rolled in a sturdy tube (or flat for the smallest size); frame not included.

This is a faithful fine-art reproduction of the original stone lithograph, colour-matched and printed to archival standards rather than a flat mass-market copy. It preserves the character of the antique poster while arriving crisp, clean and ready to frame - a memorable gift for lovers of vintage advertising, French design, Cappiello and Belle Epoque art, and a lasting way to bring a piece of poster history into a home, studio or workplace.