Beer : Maquette 1911
Buy this print on Etsy →Enter the moonlit world of Jules Cheret with this 1911 maquette, a design study that shimmers with all the grace and mischief of the artist known as the father of the modern poster. The imagery draws its inspiration from La Farandole, a Provencal-themed opera whose story unfolds like a fairy tale: young Olivier, a penniless suitor too timid to declare his love for the fair Vivette, sees his fortunes turn after the couple shows mercy to a beggar. He must then resist the supernatural temptations of beautiful phantoms, the spirits of young women who danced themselves to death, as they cavort beneath the moon at an ancient amphitheater.
It is a subject perfectly suited to Cheret's genius. He brings these mischievous sirens to life with impish charm, setting their swirling movement against the dreamlike glow of night. His figures, so celebrated that they became known as Cherettes, seem almost to float off the sheet, their joyful energy and fluttering costumes rendered in the airy, luminous palette that made him the most beloved poster artist of his day. As a maquette, or preparatory design, the work offers an intimate glimpse into the artist's creative process, a rare chance to see a master composition in its formative state.
Cheret's importance to art history is hard to overstate. Working from the 1860s onward, he transformed the poster from a plain printed notice into a vibrant public art form, pioneering the color lithography that turned the streets of Paris into an open-air gallery. His swirling, exuberant style influenced a whole generation, including Toulouse-Lautrec, and earned him official honors as a fine artist. To own an image drawn from his hand is to own a piece of the very origins of modern graphic art.
On the wall, this print brings movement, romance, and a dash of theatrical enchantment to any room. It is a lovely choice above a bar cart, in a dining room or sitting room, in a music or performance space, or along a gallery wall of vintage French posters. Its soft, luminous tones suit both airy, light interiors and richer, warmer rooms, lending an air of festive elegance wherever it hangs.
Every print is produced on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks, chosen for their delicate color and enduring quality. Choose your dimensions from the drop-down menu, available in 8x12, 12x18, 16x24, 20x30, and 24x36 inches. Larger sizes ship rolled in a protective tube, while the smallest size ships flat to keep it pristine. The frame is not included, so you can style it to your taste. This is a faithful reproduction of the original vintage design, carefully prepared to honor Cheret's artistry while offering you a crisp, gallery-ready print. Whether you love opera, collect Belle Epoque posters, or simply want a graceful, dreamlike piece to brighten your walls, this Cheret maquette offers timeless charm, ready to hang and enjoy for years to come.
