Cinzano 1910

Some images change the course of a whole art form, and Leonetto Cappiello's 1910 Cinzano poster, with its unforgettable leaping zebra, is one of them. This is the design that crowned Cappiello the preeminent innovator of modern advertising and taught the twentieth century how a poster should behave.

The zebra is the whole idea, and that is precisely the point. Caught mid-leap, striped in bold black and white against a vivid ground, the animal has no logical connection to vermouth whatsoever, and yet it is impossible to forget, which is exactly why it sells. At the time of its release, this radical simplicity represented a startling break from nineteenth-century poster conventions, which tended toward crowded, detailed, storybook scenes packed with incident. Cappiello swept all that away in favor of a single arresting figure and a jolt of dynamic movement, introducing a new visual language that generations of designers would follow.

The image's commercial power proved as enduring as its artistry. When Cinzano later merged with Florio, the company came back to Cappiello for a companion zebra design to represent the combined brand, a testament to how deeply the original had lodged itself in the public imagination. The leaping zebra became genuinely iconic, one of the founding gestures of modern brand identity, and it remains a touchstone in the history of graphic design, studied and admired well over a century later. It captures the exact moment advertising art turned from illustration into pure, memorable branding, and the leap that started it all still feels as electric as ever. Cinzano, the storied Turin vermouth house, could hardly have wished for a more enduring emblem than this unlikely, unforgettable animal.

As wall art, the poster is a graphic showstopper. Its bold contrast and kinetic energy make it a magnetic focal point above a bar cart, in a dining room, lounge, or home office, and it reads powerfully from a distance while holding up to close admiration. The striking black-and-white subject slots effortlessly into modern, eclectic, and vintage interiors alike, pairs with almost any color scheme, and it earns pride of place on any gallery wall of classic advertising art. It brings movement, wit, and a jolt of design history to whatever room it commands.

Each poster is printed on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks, so the crisp contrasts and saturated color stay sharp and true for years. Choose your size from the drop-down: 8x12, 12x18, 16x24, 20x30, and 24x36 inches. Larger prints ship rolled in a tube to protect the surface, while the smallest size ships flat. Frame not included, so you can choose the framing that fits your room. This is a faithful reproduction of the original vintage poster, carefully prepared to honor a landmark of advertising design. Let Cappiello's leaping zebra spring onto your wall and set the whole space in motion.