Flexible Flyer / Moose Head Hotel 1937
Buy this print on Etsy →A sled tips over the crest of a snowbank and the whole hush of an Adirondack winter comes with it. Sascha Maurer's advertisement for the Flexible Flyer, tied here to the Moose Head Hotel at Old Forge, New York, distills the pleasure of a cold-weather escape, that remote hamlet in the Adirondacks long known for deep snow, brisk air and some of the most punishing winters in the state. It is the sort of image that makes you reach for wool and mittens, promising fast runs, rosy cheeks and a warm hotel waiting at the bottom of the hill.
Maurer was among the finest American poster artists of the winter-sports era, and this 1937 design shows exactly why. Working in the streamlined graphic language of 1930s travel advertising, he reduces a snowy scene to bold shapes, clean diagonals and a confident sweep of motion, the Art Deco sensibility that gave resort and railway posters of the period their unmistakable energy. It is a vintage travel poster in the truest sense, selling a place and a season together, the promise of a comfortable bed, a fresh snowfall and a swift run downhill on a classic American sled.
This fine-art reproduction is printed for us on museum-grade 189gsm archival matte paper using pigment inks. The non-reflective matte surface suits the poster's crisp winter palette beautifully, holding the snow-whites, cold blues and warm accents with even, glare-free depth that keeps the design looking sharp in any light. Choose from five sizes, 8x12, 12x18, 16x24, 20x30 and 24x36 inches, to fit a small shelf ledge or a broad feature wall, and every print ships rolled in a sturdy protective tube, ready to frame however you like.
As retro travel wall art it brings brisk seasonal cheer and a spirit of the outdoors to a space. It looks at home in a living room or den, over a mantel in a mountain cabin, or in an entryway where its sense of motion sets a welcoming tone. Hang it in an office for a daily dose of fresh air, cluster it into a gallery wall of vintage travel posters and ski prints, or give it to a skier, a sledding family or anyone who loves Adirondack winters and old-fashioned snowy fun. It pairs naturally with rustic wood frames and equally well with crisp modern black, and its wintry palette brings a lift to a room in any season. In a mountain home it feels perfectly at home; in a city apartment it becomes a window onto snow and open country. Grouped with other ski and resort posters, it anchors a gallery wall built around the golden age of American winter travel.
This is a newly produced archival print, not an original antique poster. It arrives ready to frame and carry the snap and sparkle of a northern winter onto your wall, a warm-hearted piece of vintage travel-poster art for anyone who loves the season and the pull of the open road north.
