Sachet Persan 1920
Buy this print on Etsy →Leonetto Cappiello's Sachet Persan seats a bejewelled, bearded Persian king cross-legged on a cushion beneath a shimmering double rainbow, holding aloft a packet of the product in each hand against a dramatic black ground. Far from a perfume, Sachet Persan was a household dye, a teinture de menage from the Usines Guimet in Lyon, here transformed into a spectacle of exotic color and theatrical grandeur.
Cappiello was the master who reinvented the advertising poster, building each design around a single unforgettable character set against a bold, saturated field. This image is a textbook example of his genius, turning a humble household product into pure visual theatre.
As wall art it makes a bold, colorful focal point in a living room, hallway, or gallery wall of vintage advertisements. Each print is a museum-quality reproduction on premium archival matte paper, with rich, faithful color, ready to frame and built to last.
