A magnificent piece of vintage winter-sports art, this is Carl Moos's poster for the '14. Grosses Ski-Rennen der Schweiz' - the 14th Great Ski Race of Switzerland, held at Klosters on the 6th, 7th and 8th of February 1920. A racer in bib number five hurtles straight down the mountain toward us, red gloves gripping his poles, a spray of snow kicking up behind him, the jagged blue peaks of the Alps rising all around. It is speed, power and Alpine glamour distilled into one unforgettable image.
Carl Moos (1878-1959) was one of the great poster artists of the golden age of Swiss and German travel advertising, celebrated for his dynamic, boldly simplified sporting scenes. Here his monogram sits at the lower left beside the date, and his gift for movement is everywhere - the crouched, forward-driving pose, the flat planes of white and blue, the sense that the skier is about to burst out of the frame. Klosters, in the Grisons, was fast becoming one of the most fashionable ski resorts in the Alps, and posters like this helped build the romance of the winter holiday.
What makes the design so striking is its confident, near-modernist economy: strong diagonals, a cool blue-and-cream palette warmed by flashes of red, and clean Deco lettering. It reads instantly from across a room and radiates crisp mountain energy.
As wall art it is a natural showpiece. The bracing palette and sporty spirit make it perfect for a ski chalet or lodge, a mountain cabin, an entryway, a games room or a gallery wall of vintage travel posters. It is a wonderful gift for skiers, snowboarders, alpinists and anyone who loves Switzerland, winter sports or retro travel art, and it pairs beautifully with other vintage ski and mountain prints.
Because the original was published in 1920, it is now in the public domain, which is why we can reproduce it at full museum quality.
Each print is produced on premium 189 gsm museum-grade archival matte paper, faithfully capturing the cool blues, crisp whites and warm vintage tones of the original lithograph - ready to frame and enjoy for years to come.