Wilhelm Mozer 1909

Ludwig Hohlwein could make almost anything look appetising, and in this 1909 poster for the Munich delicatessen Wilhelm Mozer he turns the humble still life into a small feast for the eyes. It is a masterful demonstration of how a great graphic designer sells not just a shop but the very idea of abundance and quality.

Rather than crowding the design with detail, Hohlwein arranges his culinary subject with the economy and confidence that were his trademarks. Every element earns its place, the composition balanced so that the eye reads richness and refinement at a glance. This is the still-life genre in the service of commerce - and in Hohlwein's hands the two elevate one another, the delicatessen's wares presented with the poise of fine art. It is easy to forget that this was, first and foremost, a shop advertisement; Hohlwein invests it with such assurance that it reads instead as a considered composition, a still life that happens also to make you hungry.

Ludwig Hohlwein (1874-1949) was Germany's foremost poster artist, a master of the bold, economical Sachplakat or 'object poster' style. His confident silhouettes, dramatic lighting and rich flat colour made him one of the most imitated graphic designers of the early twentieth century, and this Munich commission shows his gift applied to the pleasures of the table.

The Sachplakat movement stripped the poster back to its essentials - the product, the brand name and little else - trusting striking form and colour to do the work. It was a distinctly German answer to the ornamental French poster, and it pointed the way toward the clean graphic design of the century to come.

Displayed at scale, this print becomes an inviting focal point. Its warm palette and assured composition hold their own above a sideboard, bed or console, anchor a gallery wall of mixed prints, and bring appetite and character to a kitchen, dining room, delicatessen, home bar or studio.

Printed to order on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks for rich, gallery-quality colour and crisp detail. Choose your size from the drop-down menu - 8x12, 12x18, 16x24, 20x30 or 24x36 inches. Carefully packaged and shipped rolled in a sturdy tube (or flat for the smallest size); frame not included.

This is a faithful reproduction of the original lithograph - colour-matched and printed to archival standards rather than a flat mass-market copy. It preserves the texture and character of the antique poster while arriving crisp, clean and ready to frame.

A memorable gift for anyone who loves vintage German posters, Sachplakat, early graphic design or a beautifully styled kitchen - and a lasting way to bring a piece of poster history into a home, studio or workplace. Reproduced from a high-resolution scan of the original; subtle age-toning is part of its authentic historic character.