Transatlantique / Auto-Circuits Nord-Africains 1922

By 1922 the great adventure was no longer only about where you went, but how many ways you could get there. Roger Broders captured that new spirit of connected travel in Transatlantique / Auto-Circuits Nord-Africains, a poster that unites ship, motor coach and open road.

The design promotes motor-coach excursions to North Africa reached aboard French Line steamships, stitching a sea crossing to a driving tour into one seamless promise of discovery. Broders gives the composition a knowing wink by featuring Bibendum, Michelin's instantly recognisable tyre-man mascot, right at its heart. That inclusion signals the partnership between the automotive world and the tourism trade, both racing to offer travellers easy access to exotic destinations across the Mediterranean. The presence of Bibendum roots the fantasy of far-flung adventure in the very real machinery of tyres, roads and timetables that made it possible.

Roger Broders (1883-1953) was a leading French poster designer of the golden age of rail. His luminous PLM images drew travellers toward the Alps, the Jura and the Riviera, and his talent for reducing a scene to flat, saturated planes of colour placed him among the most collectable names of the era. Designs that once papered station walls are now treasured as icons of early twentieth-century graphic art.

This poster is a vivid piece of Art Deco. The movement surged through 1920s France with its love of speed, luxury and machine-age geometry, distilling complex subjects into bold, simplified forms. That crisp graphic confidence gave commercial art its streamlined glamour and its unmistakable sense of forward-looking optimism.

Hung at scale, a vintage lithographic poster becomes a genuine focal point. Its saturated palette and dynamic composition hold their own above a sofa, bed or console, anchor a gallery wall of mixed prints, and bring colour, warmth and a sense of history to a living room, hallway, dining room, home bar, kitchen or studio.

Each print is produced to order on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks, delivering gallery-quality colour and clean, faithful detail. Choose your size from the drop-down menu: 8x12, 12x18, 16x24, 20x30 or 24x36 inches. Orders ship carefully packaged and rolled in a sturdy tube, with the smallest size sent flat; a frame is not included.

What you receive is a faithful fine-art reproduction of the original stone lithograph, colour-matched and printed to archival standards rather than a flat mass-market copy. It preserves the texture and character of the antique poster while arriving crisp, clean and ready to frame. Reproduced from a high-resolution scan of the original, it retains subtle age-toning as part of its authentic historic character.

For anyone who loves vintage travel posters, Art Deco design, classic motoring or the golden age of the steamship, this Transatlantique design makes a memorable gift and a lasting way to bring a piece of vintage poster history into a home, studio or workplace.