Services Automobiles de la Route du Jura 1923

Roger Broders's 1923 poster for the Services Automobiles de la Route du Jura is a quietly clever piece of travel salesmanship. Rather than parade the region's famous landmarks, it evokes an entire landscape through mood, colour and the promise of the open road.

The poster celebrates the Jura through its architectural heritage, notably the historic saltworks of Salins-les-Bains and the medieval Fort Saint-André. Yet Broders declines to depict these monuments head-on. Instead he conjures the spirit of the area with a charming historic town nestled against the foothills of the Jura mountains, inviting travellers to explore the region by automobile. It is suggestion over inventory, and it works: the eye fills in the rest and the imagination sets off down the road. It is a reminder that the best travel posters sell a feeling, not a checklist of sights.

Roger Broders (1883-1953) was a leading French Art Deco poster designer, celebrated for the luminous railway and motoring images that lured a generation toward the Alps, the Jura and the sun-drenched Riviera. His flat planes of saturated colour and elegant simplification made him one of the most collectable names of the golden age of rail, admired for saying much with little.

Art Deco, born in 1920s France, was a celebration of speed, luxury and machine-age geometry, and its designers pared sweeping scenery down to bold, stylised colour. That restraint gave the travel poster its streamlined modern glamour, and Broders's Jura is a fine example, a whole region distilled into a single confident, welcoming image.

Displayed large, the poster becomes a warm focal point, its earthy palette and gentle composition bringing a sense of place and history to a room. It sits handsomely above a sofa, sideboard or bed, anchors a gallery wall of travel and motoring prints, and suits a living room, hallway, study, dining room or home bar, offering a touch of unhurried French countryside wherever it hangs.

Each print is produced to order on premium 189 gsm museum-grade archival matte paper with fade-resistant pigment inks, for rich, gallery-quality colour and crisp, faithful detail. Choose your size from the drop-down menu: 8x12, 12x18, 16x24, 20x30 or 24x36 inches. Orders are carefully packaged and shipped rolled in a sturdy tube, or flat for the smallest size; a frame is not included.

This is a faithful fine-art reproduction of the original stone lithograph, colour-matched and printed to archival standards rather than a flat mass-market copy. It preserves the texture and character of the antique poster while arriving crisp, clean and ready to frame.

It makes a memorable gift for anyone who loves vintage travel posters, motoring history, the Jura and French countryside, or Art Deco design, and a lasting way to bring a piece of interwar wanderlust into a home, studio or workplace. Reproduced from a high-resolution scan of the original, subtle age-toning is part of its authentic historic character.